The more people trust your content, the more the search engines will as well. The more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media. One of the best ways to improve trust is by building quality backlinks from sites that have authority.

In addition to traffic analytics, Cyfe can show you which keywords you’re ranking for and which ones are most popular across various search engines. That’s because Cyfe has data from both of those tools, and more, built into it. One of the tool’s features, Grow Flow, provides weekly SEO insights to identify high-ranking keywords, research niche topics generate content ideas, and find relevant internal links. Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO. Today, though, search engines have grown exponentially more sophisticated. While keyword use still matters, prescriptive methods like using an exact-match keyword in specific locations a requisite number of times is no longer a tenant of on-page SEO.

While paid search is valuable and has its uses, organic search’s return on investment makes SEO a smart investment for any business. That’s why it’s important to learn what SEO is and how SEO works because you can use that knowledge to improve your site’s search result rankings and traffic numbers. Google reports that around 27% of online users worldwide use mobile voice search.

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For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post. This helps them deliver more relevant results to those who are searching for a specific topic or keywords. As we’ve mentioned earlier, in order to do this, search engines will scan, or crawl, different web content to better understand what the site is about. Generally speaking, Google and other search engines have structured data of web pages and other content that they know about. Crawling is the discovery process and happens when search engines send search engine crawlers or spiders to find updated and new content. Essentially, Google will begin showing results from other channels too, not just websites.

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In our example, since it’s a product review and there was no mention of our free SEO tools or AWT, we could reach out and let the author know. Rather than just reaching out and asking the author to add a link or make the link “clickable,” think about how you can help improve the content and make it beneficial for the author. Broken links occur naturally because websites often remove or redirect pages. Moz has a free tool that can help out, aptly named Check Listing. Darren Shaw’s testing has shown user behavior’s impact on local search and map pack results as well.

Enterprise SEO

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Create a consistent blogging schedule.

I’d recommend going several filters deep so you can get an approximation of a long-tail keyword. That’s good news — but later down below, I see that Google has included a “What to read” search feature. That means I could probably address a person’s goal when they’re looking for this term.